Summer Housing Campaign
For the 2018 summer term, new marketing materials were needed to publicize and inform residents about their options for living with University Housing over their Summer Term. As part of a 3-month campaign, new branding was designed to appeal to the playful identity that summer holds in the mind of a college student. 4 versions were developed for the in-house client, where the Assignments team then chose two options to promote two different workshop dates to provide more information about Summer Housing for prospective residents. Featured are several different materials from that campaign, including posters, message TV slides, table tents, informational handouts, and social media.